Viral marketing courtesy of Audi.
Jalopnik link
"Pricks drive BMW convertibles.
Old people drive Mercedes sedans.
Boring people drive Lexus crossovers.
At least that's the message Audi wants you to hear with its new viral marketing effort, a web mini-series called "Meet the Beckers." The mini-series tells the tale of a dysfunctional affluent family. Although we've got to admit that often times the stereotypes portrayed in the advertisement show are dead-on and funny as hell, we're forgetting one stereotype.
You know, that Audi drivers are self-righteous assholes who think they have the right to judge everyone else. Come to think of it, the viral vid appears to be totally spot on."
Meet the Beckers